Case Studies
Project Overview
ABC FASHION
ABC Fashion is a Nigerian clothing brand. They wanted to improve their Instagram presence, increase engagement, and drive more product inquiries.
CHALLENGE:
Low engagement, inconsistent posting, poor-quality content, and no clear strategy.
Approach / Strategy:
I created a weekly content plan, introduced product storytelling videos, improved visual branding, and optimized hashtags for discoverability.
Execution
Shot & edited videos
Designed carousel posts
Wrote captions
Managed community
Scheduled posts
Results
Engagement increased by ___%
Followers grew by ___
Video reached ___ views
Increased inquiries/orders
Better brand visibility
Before And After
ZARAFLAIR FASHION
Zaraflair Fashion is a mid-range online clothing brand that wanted to increase weekly sales and improve their online presence. They had good products but poor visibility and inconsistent content.
Industry: Women’s Clothing Boutique
Platform: Instagram
The Challenge
Inconsistent posting (once every 10–14 days)
Low engagement (average 1.2%)
Poor-quality product photos
No video content
Very few online inquiries
Strategy
Introduced a 4-post weekly content system
Designed visually consistent templates
Added TikTok-style product try-on videos
Restructured their bio & highlights for clarity
Implemented a hashtag strategy based on “search intent”
Execution
Created 20+ product reels and lifestyle videos
Designed 15 branded carousel posts
Scheduled content on Meta Business Suite
Managed comments and DMs daily
Monitored analytics weekly
Results (60 Days)
Engagement rate increased from 1.2% → 6.8%
Average reel views grew from 800 → 12,300
Monthly orders increased by 27%
Instagram followers grew by 1,900
Daily DMs increased from 3 → 18
Before & After
BITEBOX KITCHEN
BiteBox Kitchen wanted to strengthen their Instagram page and convert more viewers into daily food orders.
The Challenge:
No brand consistency
Food pictures lacked quality
No content calendar
Very few video contents
Low reach (less than 200 reach per post)
Industry: Food Delivery Services
Platform : Instagram
Strategy
Introduced a menu storytelling system
Added daily short-form videos (behind-the-scenes + plating videos)
Optimized profile for delivery (CTA buttons, updated highlights)
Ran weekly engagement prompts
Created a “meal of the week” promo content plan
Execution
Shot & edited 40+ mini food videos
Designed new price lists & promo graphics
Scheduled daily posting at peak hours
Replied to comments, reviews, and DMs
Collected customer-generated content for social proof
Results (30 Days)
Reach increased from 200 → 8,700 per post
Daily orders increased by 33%
Gained 1,300+ new followers
Reels averaged 10k–20k views
Page now receives consistent lunchtime orders
Before And After
Branding Kit Designs
LOOPPAY TECHNOLOGIES
LoopPay was preparing for launch and needed a strong brand identity for investors, social media, and their mobile app.
Industry: Fintech Startups
Platform: Instagram
The Challenges
No logo direction
No color system
No typography guide
Needed a modern, trustworthy identity
Strategy
Built a visual identity around security, speed, and simplicity
Defined a color palette using electric blue + charcoal
Designed a geometric icon representing “looped transactions”
Created brand patterns for UI and social media
Chose typography that matches tech minimalism
Execution
Primary & secondary logo variations
Color palette + usage rules
Typography hierarchy
Mockups for app screens
Social media template pack
Brand usage guide (12 pages)
Results
The brand identity was used to pitch to investors
Helped secure their first ₦8.2M seed funding round
Improved recognition (consistent visuals across all materials)
The branding matched their app UI seamlessly
Before & After
SKINGLOW ESSENTIALS
SkinGlow was launching a new organic skincare line and wanted a soft, calming, feminine brand identity.
Industry: Skincare
Platform: Instagram
The Challenges
Needed a packaging-ready brand kit
Target audience: women aged 21–40
Wanted a minimalist but premium feel
Had no previous branding or direction
Strategy
Developed a “soft luxury” visual style
Selected nude, cream, and sage green colors
Designed a botanical-inspired logo
Built packaging mockups for soaps, oils, and serums
Created launch graphics for Instagram
Execution
Logo (primary + monogram)
Color palette + codes
Font pairing (serif + modern sans serif)
Packaging mockups
Social media templates
Full brand guideline (10 pages)
Results
Brand received 120+ preorder requests before launch
Packaging was praised for “premium feel”
Instagram grew from 0 → 1,500 followers before launch
Retailers reached out for wholesale partnerships
Before & After
Website Designs
SWIFTCLEAN SERVICES
SwiftClean needed a simple 5-page website to display services, prices, and collect booking requests.
Industry: Home & Office Cleaning
Platform: WordPress
The Challenges
No online presence
Wanted a clean, modern look
Needed a booking form + WhatsApp integration
Tight 10-day deadline
Strategy
Designed a minimal layout using blue & white
Developed mobile-first wireframes
Added clear CTAs on every page
Integrated WhatsApp + contact form
Optimized images & page speed
Execution
Home page with hero banner
Services page
Pricing page
About page
Contact/Booking page
Testimonials section
Basic SEO optimization
Google Analytics setup
Results
Page speed score: 92/100
Reduced customer inquiry process time by 40%
Received 27 bookings in first 2 weeks
Website helped increase brand trust and online professionalism